Best Online Jewelry Stores 2023

Jewelry is an opportunity to express your aspirations, obsessions, quirks and charms with a potential accessory. Finding that just-right ring, necklace or pair of earrings is inherently easier when you know where to look. The best online jewelry stores provide inspiration—in the form of high-quality designs, exquisite materials sourced responsibly and impeccable customer service. Jewelry is an investment, after all, so you want to shop with confidence.

Whether you're looking for tennis bracelets or stacking rings, the best online jewelry stores excel ... [+] at design, sustainability and customer service.

That's where we come in. After thoroughly researching the vast array of options, we complied a list of the best online jewelry stores, depending on what you’re looking for. Our top pick overall is Mejuri, for jewelry with excellent attention to detail, ethical practices and fair prices. For fun and affordable styles, look to BaubleBar, where you can find everyday pieces and personalized gifts. If diamonds tempt you, we recommend Brilliant Earth for natural stones sourced with integrity and Vrai for lab-grown diamonds. Ahead, the 12 best online jewelry stores to shop now (and for more inspiration, we rounded up the best engagement rings and everyday jewelry, too).

Mejuri

Average price point: $35-$4400 | Return policy: Free 30-day returns | Repairs: Two-year warranty for defects with materials or workmanship

Toronto-based Mejuri offers fine, personal jewelry at reasonable prices with minimalist sophistication. Beginning with their in-house design team, Merjuri concepts new shapes and styles, and then partners with independent designers to bring them to life in a range of materials: precious metals (which includes 80% recycled gold), enamel and ceramic. The brand's Pavé Diamond Hoops are a bestseller, with a unique square shape and responsibly sourced diamonds set in solid 14k gold.

Brilliant Earth

Average price point: $800-$1,00,000 | Return policy: Free 30-day returns | Repairs: Free repairs for manufacturer defects with $50 refundable deposit; other defects repaired at cost minus $50 deposit

This San Francisco-based design studio prides itself on transparency and sustainability. The range of engagement, wedding and everyday fine jewelry contains diamonds selected for their ethical and environmentally-responsible origin, so you can feel good about your purchase. In addition to offering lab-created and recycled diamonds, Brilliant Earth partners with suppliers who source natural diamonds from specific mine operations in countries committed to fair labor and trade standards.

Baublebar

Average price point: $12-$178| Return policy: 30-day returns, except for personalized and final sale jewelry | Repairs: Evaluated on a case-by-case basis

Founded in 2011 as a "destination for accessories with a wink," BaubleBar's jewelry assortment is vast and stylish. Many items—necklaces, earrings, bracelets—can be personalized, which makes for great gifts and everyday jewelry. To keep the costs low, you won't find a lot of solid gold here but the options are still stunning: The Giselle oval hoops, for example, are made from sterling silver with 18k gold-plated construction, finished with cubic zirconia stones.

Blue Nile

Average price point: $240-$14,990 | Return policy: Free 30-day returns| Repairs: Free repairs or replacements for manufacturer defects

When it comes to engagement ring selection, Blue Nile is brimming with choices: The inventory includes about 650,000 diamonds at any time, which is roughly five times more than other digital competitors. To make the shopping experience less overwhelming, though, you can easily filter and shop by diamond cut, size and setting, and prices tend to run 25 to 50 percent lower than what you find at traditional retailers. Another perk: Blue Nile also offers a price-match guarantee if you find a similar quality and size stone for less.

James Allen

Average price point: $1,150-$23,175 | Return policy: Free returns within 30 days; exceptions for international orders | Repairs: Free limited lifetime warranty; exceptions apply

Our top-recommended retailer for the best variety of lab-grown diamonds also offers an impressive personalization service. James Allen has an inventory of more than 600,000 conflict-free diamonds in a range of price points and cuts, but what really sets it apart is its 360-degree virtual customization process. Start with a ring like the Petite Pavé Engagement Ring, select the diamond setting and stone and inspect your design on screen from any angle to make sure you love it. Use code FORBES25 at checkout for 25% off engagement ring settings through July 31.

Vrai

Average price point: $691-$41,170 | Return policy: 30-day returns subject to $200 recycling fee for engagement rings; 14-day returns for loose diamonds| Repairs: $50 refundable deposit and free repairs for manufacturer defects; other defects repaired at cost minus $50 deposit

Sustainably grown in America, Vrai's diamonds are produced from greenhouse gas crystallized in their Pacific Northwest foundry, which runs with 100 percent hydropower. The result is lab-grown diamonds with zero carbon footprint. The designs are stunning, too: The Knife-Edge Round Brilliant Engagement Ring strikes a balance between traditional and modern with either a simpl plain or pavé band made from recycled gold.

Net-a-Porter

Average price point: $75-$190,000 | Return policy: Free 28-day returns on unworn fine jewelry in original packaging | Repairs: Two year warranty

Curators of designer fashion as well as fine jewelry, London-based Net-A-Porter is a certified member of the Responsible Jewellery Council, which ensures the utmost authenticity for the pieces you see online. The retailer has a dedicated in-house team of fine-jewelry buyers who can assist with personal shopping as well, and the assortment is a veritable who's-who of beloved brands: Cartier, Hermes, David Morris, as well as our pick, Fred Leighton. These dazzling 18k white gold, sapphire and diamond hexagonal studs in particular have a vintage glamour that invokes bygone era.

Gorjana

Average price point: $10-$130 | Return policy: Free 30-day returns, exceptions may apply to personalized items | Repairs: Free repair service

Gorjana channels its cool, laid-back California roots throughout every piece in its vast and easily layerable jewelry assortment. Many Gorjana styles—from statement necklaces to stacking rings to bold earrings to delicate bracelets—are available in fine 14k or 18k gold. For an affordable option, the brand also finishes pieces in gold-plated brass (with an anti-tarnish barrier, so everything stays pristine).

Missoma

Average price point: $38-$644 | Return policy: Free 60-day returns | Repairs: Free repairs on manufacturer defects for two years

Missoma, a London-based jewelry studio, dedicates their craft to demi-fine (or mid-price-point) pieces, placing sustainability and quality top of mind. The entirety of Missoma's new silver is made from certified recycled sterling silver, a feat they achieved together with their factories. Champions of individualizing one's jewelry experience, the brand also designs personalized necklaces, rings, earrings, bracelets, anklets and charms with free engraving services.

Kendra Scott

Average price point: $50-$2,500| Return policy: Free 30-day returns | Repairs: Repairs available on fine jewelry only

Kendra Scott believes that even the most special jewelry can be worn every day. Designed in her Austin, Texas studio, the brand caters to those looking for personalized stacking rings, delicate diamond bands and sophisticated pieces with a modern twist. You can filter by ring size, band style and metal, and Scott offers a 25% discount during your birthday month on fine jewelry.

STONE AND STRAND

Average price point: $12-$995 | Return policy: 100-day returns, with $12.50 return fee | Repairs: Free 100-day repairs

Stone And Strand's mantra is "expensive taste without the markup." Produced in the same places as traditional Fifth Avenue jewelers, the brand's modern, chic collection features 10k and 14k gold with ethically sourced stones and conflict-free diamonds– suited for those in search of single earrings, classic pairings and modern stacking options. Stone And Strand also offers an easy-to-follow illustrated ear styling guide so you can shop according to your desired earring placement.

Monica Rich Kosann

Average price point: $60-$27,500 | Return policy: 30-day returns minus $15 return fee | Repairs: Lifetime repairs

Taking inspiration from the vintage jewelry—especially lockets—over which she pored in antique and flea markets, Monica Rich Kosann creates jewelry with an element of storytelling. At Kosann's online Locket Bar, you can customize lockets with a photo, and all pieces (including rings, bracelets and more) are made with 18k gold, sterling silver and ethically sourced diamonds, creating necklaces and other jewelry that tell their own beautifully detailed story.

AGMES

Average price point: $120-$1,450 | Return policy: Free 10-day returns; solid gold and engraved jewelry are final sale | Repairs: Not offered

New-York-based Agmes creates their lightweight sculptural designs in-house, in small batches, using metals which are nearly all recycled and worthy of heirloom pedigree. The brand maintains a minimal carbon footprint by even sourcing their packaging in New York. With an assortment of traditional jewelry offerings, such as bracelets, necklaces, earrings, and rings, as well as brooches and organically-shaped metal and glass objects, Agmes is a standout for affordable, sustainable and fairly-made pieces.